Saturday 12 April 2014

Trained, Tricked, Tracked

It's official, as of Tuesday (April 15th), human beings will be able to wear a computer - with our face. And this just weeks after PlayStation announced their very much on track towards releasing Project Morpheus, a virtual reality gaming headset. Yes, in just a few days, Americans will be able to buy Google Glasses for under £900 and while it's nowhere near ready for the market just yet, developers everywhere are scrambling to get their mits on the computer of tomorrow.
But its not quite in the bag for Google just yet. Of course Apple and Samsung want a slice of the action but perhaps more surprising is Amazon's attempt to enter the race. Moreover, they might just have the answer everyone's looking for.

Of course a world in which true face to face communication had become entirely obsolete would constitute a major paradigm shift and bearing in mind some countries are still marvelling at the idea of broadband, the transition may not be as smooth as Google would hope. Of course this is in fact the 'normal' reaction. No one should watch google return 2.73billion results relating to 'Google' in 0.23 seconds without being astounded - it is the majority who are reacting oddly as we watch, again and again, nothing short of magic unfold in front of our eyes. Are we really so obnoxious that we then watch Somalia's reaction with bemusement, sending sneering headlines to our smartphones such as

Somalia: High Speed Internet Gives Mogadishu Residents 'Culture Shock'


So Amazon are hoping their release will be more palatable for the average consumer. That's not to say it won't be astonishing - a mindblowing technological advance. They are hoping to use their phone's four front-facing cameras to allow users to observe holographic 3D images on the front of our phones without the need for any additional hardware. Yes, we would be able to look at our phones and literally see a hologram standing in front of us, clear as day.

Of course, this is billed for a September release, when Google will probably be showcasing a spoon we can teleport with but it is nevertheless an exciting prospect for consumers who don't want to walk around telling the world 'I'm Google's bitch'.

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