Fraping Was Just The Start

With the introduction in recent months of advertising within Facebook newsfeeds, a 70% increase in shares was almost inevitable and a feet for which we can all justifiably be proud having chosen to vote in favour of the move, or more to the point, not chosen to vote against it - yay for our collective human ignorance.

Of course the novelty of this 'innovation' will have meant an initial surge in demand for such advertising space as PR executives everywhere scrambled to tick the boxes with regards to keeping themselves in tune with young people, who as we all know are a bunch of lifeless dronebots programmed to buy anything on their iPhone screens. But it seems the bubble has burst and Facebook's true customers are now demanding their dues. The question is, have we bought enough of their crap to spare Zuckerberg an ass kicking bigger than Beyonce and JZ's collective paycheque?

Surprise surprise Americans will be loosing just a fragment more of their privacy as Facebook expands its latest stroke of genius, a service that measures how many customers purchased a product thanks to a timeline ad. 

For example, in the US, they are able to distinguish by make and model, which device a specific user is using to access the app, meaning that if such a user were to start doing so using a new device which had previously been advertised to them using that app, Facebook would be able to tell the advertiser of the device that their product had been effective in targeting that user. Or, put simply:

The big cheese in charge of scraping every last nugget of information out of us, or as his mum calls him, Brad Smallwood, admitted:

                                   'We have the ability to understand how the ads actually influenced the device that somebody had, and all that data sits within Facebook   

'

Brad oversees what Facebook calls their 'Measurements And Insights Group' and could, if he wanted to, find out anything and everything about more than a 7th of our world's population who've volunteered themselves to the site.

Yet with Facebook becoming less impressive every day as the world's aunts and grandpas use it to keep in touch with their relatives and an endless stream of 'latest phenomenons' such as Pintrest get ready to take its place, it's quite possible we will escape the pincers of this soulless data-grabbing corporation, most of us perhaps never realising how close we came to becoming totally and utterly vulnerable to their wishes. Personally, I can't wait to find out.